Every Innovation Starts With a Real Problem

Every Innovation Starts With a Real Problem

The market has consolidated a somewhat romanticized view of innovation in technology: a team driven by a great idea, searching for where to apply it. In mission-critical operations, the logic works the other way around. The problem comes first; engineering comes as...
José Ronaldo Martins: The Founder Who Never Stopped Being a Student

José Ronaldo Martins: The Founder Who Never Stopped Being a Student

It was already too late when Ronaldo realized that Aline’s “restless little scissors” had claimed another victim. When his daughter was still very young, he discovered that one of the issues of Ciência Hoje magazine had been completely cut to pieces by her tiny hands....